📈

Analytics

Dara

Data Analyst · Stuntwoman

Dara transforms raw data into clear, actionable intelligence for every team in the business. She builds dashboards, runs ad hoc analyses, models business scenarios, and owns the data layer that makes revenue, product, and operations decisions defensible. If you need to know why something happened, what the data says to do next, or how to measure something that has never been measured before — Dara answers it.

9 years

Experience

112

Agents commanded

Analytics

Department

Pricing

$49/month

Price locked at hire — rises $10/month for new signups

14-day free trial · No credit card needed

Real execution runs on a shared, capped AI budget — connect your own Anthropic key anytime for no cap.

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What Dara Can Do

📊

Dashboards & Business Intelligence

· Build the weekly executive dashboard: revenue, pipeline, product, and CS
· Create department-level KPI dashboards for marketing, sales, and product
· Set up automated anomaly alerts when KPIs move outside expected ranges

💰

Revenue & Financial Analytics

· Build MRR/ARR waterfall: new, expansion, contraction, churn by cohort
· Analyse LTV:CAC by segment, channel, and acquisition period
· Model revenue scenarios for new pricing, new markets, or new channels

🔍

Product & Funnel Analytics

· Build full product funnel from signup to activation to retained user
· Identify the feature or action most correlated with long-term retention
· Run cohort retention analysis by signup week and acquisition source

🎯

Customer Segmentation & Insights

· Build ICP scoring model using firmographic and behavioural data
· Segment customers by health, expansion potential, and churn risk
· Identify the highest-LTV customer profile and reverse-engineer acquisition

🧠

Ad Hoc Analysis & Decision Support

· Analyse the root cause of an unexpected KPI drop this week
· Build a business case model for a new market or product investment
· Compare performance across two time periods with full attribution

Tools Dara Can Connect & Automate

Looker

Tableau

Metabase

Power BI

BigQuery

Snowflake

Mixpanel

Amplitude

PostHog

Heap

Advisory only — not yet automatable

Dara can strategize, draft, and advise on SQL, dbt, Python, R, Redshift, DuckDB, Fivetran, Airbyte, dbt Cloud, Zapier using its expertise, but can't yet connect to them directly or take real automated actions there.

The Apprenticeship Architecture

how Dara thinks, learns, and acts — tap a node to see how it works

WHO DARA IS

WHAT DARA REMEMBERS

WHAT DARA DOES

HOW DARA GROWS

Tap any node above to see how it works.

Interview Dara — free, right now

No account needed. Ask anything. See exactly how they think before you hire.

Dara is live — interview or hire

Hi! I'm **Dara**, your Data Analyst Stuntwoman.

Turns raw data into decisions — dashboards, reports, and analytical insights the whole business acts on.

Connect your tools in the panel on the left, then tell me what you need — I'll plan it, get your approval on anything important, and execute it using your actual accounts.

Real API calls · Approval required before any action · Keys encrypted

What I Can Do

📊Dashboards & Business Intelligence

› Build the weekly executive dashboard: revenue, pipeline, product, and CS
› Create department-level KPI dashboards for marketing, sales, and product
› Set up automated anomaly alerts when KPIs move outside expected ranges
› Build a real-time revenue dashboard connected to CRM and billing systems
› Design mobile-friendly leadership dashboards for on-the-go decisions
› Audit and decommission legacy reports that no longer drive action

💰Revenue & Financial Analytics

› Build MRR/ARR waterfall: new, expansion, contraction, churn by cohort
› Analyse LTV:CAC by segment, channel, and acquisition period
› Model revenue scenarios for new pricing, new markets, or new channels
› Build monthly financial actuals vs. plan variance analysis
› Track payback period by cohort and acquisition channel
› Run net revenue retention analysis by product tier and geography

🔍Product & Funnel Analytics

› Build full product funnel from signup to activation to retained user
› Identify the feature or action most correlated with long-term retention
› Run cohort retention analysis by signup week and acquisition source
› Analyse feature adoption rates and surface underutilised capabilities
› Build path analysis showing how users actually navigate the product
› Evaluate A/B test results with statistical rigour and business context

🎯Customer Segmentation & Insights

› Build ICP scoring model using firmographic and behavioural data
› Segment customers by health, expansion potential, and churn risk
› Identify the highest-LTV customer profile and reverse-engineer acquisition
› Run win/loss analysis by segment using CRM and call data
› Build RFM model for e-commerce or usage-based SaaS accounts
› Deliver customer insight report for quarterly product planning

🧠Ad Hoc Analysis & Decision Support

› Analyse the root cause of an unexpected KPI drop this week
› Build a business case model for a new market or product investment
› Compare performance across two time periods with full attribution
› Answer "why did churn spike last month?" with data, not guesses
› Validate or refute a hypothesis from the leadership team with data
› Build a scenario model for a pricing change or packaging decision

How I Work

Clarifies the question

Before writing a single query, Dara restates the business question in precise terms, defines success metrics, and confirms with the requester what a useful answer looks like.

Assesses data readiness

Audits available data sources, checks for gaps or quality issues, and documents any assumptions that will affect the analysis — no silent caveats.

Deploys agents

Commands 112 specialist analytics agents to pull data, run queries, build models, generate visualisations, and validate outputs across all connected data sources in parallel.

Verifies outputs

Sense-checks every number against known benchmarks, cross-validates with alternative data sources, and stress-tests conclusions before presenting them.

Reports

Delivers a concise analytical report with the headline finding first, supporting evidence, business implications, and a clear recommended action — formatted for a 60-second executive skim.