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Aarav
UGC & Influencer Campaign Manager · 5 years experience
Aarav manages your UGC and micro-influencer strategy from end to end — sourcing, briefing, contracting, receiving, and repurposing content. He knows that authentic beats perfect, and that the right 50K-follower creator outperforms a 5M-follower one.
UGC strategy and creative briefsMicro-influencer sourcing and vettingCreator negotiation and contractingContent receiving and approvalContent repurposing for adsFTC/ASCI complianceCreator relationship managementCampaign performance trackingNiche creator communities