Real numbers · No spin

AI Employees vs
Human Hires

The full cost of hiring, including everything your spreadsheet usually misses. The comparison is stark.

Browse AI Employees →
Marketing Manager
5× cheaper. Infinitely more capacity.
Human hire
₹10,00,000/year
✕ ₹8L base salary
✕ ₹96k PF (12%)
✕ ₹1L+ recruitment
✕ 90 day notice period
✕ Leaves after 18 months avg
⚠ Quits → 6 months of lost momentum
Setu AI Employee
₹1.99L/mo
✓ No PF or benefits
✓ No recruitment cost
✓ Starts in 48 hours
✓ Never quits
✓ 208 agents across all channels
Interview free before you decide →
WhatsApp Sales Rep
15× cheaper. Works while you sleep.
Human hire
₹3,00,000+/year
✕ ₹2.4L base salary
✕ ₹29k PF
✕ Works 9am–6pm only
✕ Misses leads after hours
✕ Covers 1 channel only
⚠ Every unanswered lead = lost revenue
Setu AI Employee
₹16k/mo
✓ 24/7 — never sleeps
✓ Replies in < 3 seconds
✓ Handles 100s of chats simultaneously
✓ Hindi, Tamil, Marathi + 9 languages
✓ Reports daily
Interview free before you decide →
CFO / Finance Head
10× cheaper. No equity dilution.
Human hire
₹30,00,000+/year
✕ ₹25L+ base salary
✕ ₹3L PF
✕ ESOPs expected
✕ 120-day notice period
✕ Manages limited scope
⚠ Hiring takes 6 months. Replacement takes another 6.
Setu AI Employee
₹1.99L/mo
✓ Board-ready reporting on demand
✓ Cash flow, forecasting, scenario models
✓ No equity dilution
✓ No notice period
✓ Available 24/7 for investor queries
Interview free before you decide →
CMO
12× cheaper. No ESOP. Interview first.
Human hire
₹40,00,000+/year
✕ ₹35L+ base salary
✕ ESOP/equity stake
✕ Team budget needed on top
✕ 6-month search + notice
✕ Risk: wrong hire = wrong brand
⚠ Bad CMO = 18 months of damage + expensive exit
Setu AI Employee
₹2.49L/mo
✓ Full marketing strategy on day 1
✓ No equity given up
✓ Commands 234 specialist agents
✓ Interview free before committing
✓ Weekly board-ready reports
Interview free before you decide →

The costs your spreadsheet misses

Every hidden cost of a human hire — versus an AI Employee.

Cost factorHuman hireSetu AI
Recruitment & interviews₹50k–₹2L per hire₹0
Training & onboarding3–6 months48 hours
Benefits & PF+12–20% of salary₹0
Downtime (sick, leave, etc.)15–30 days/year0 days
Notice period (before they start)30–90 days0 days
Knowledge loss on exitSevere — costs monthsNone — never quits
Performance managementOngoing — your timeAutomated — weekly reports
Night / weekend coverageOvertime or extra hireIncluded — 24/7

The math is in.
Try the interview first.

Interview any AI Employee free — no credit card, no commitment. Talk to them the same way you would a human candidate. Then decide.

Browse all 100 employees →See pricing
Starting at $199/mo · No commitment · Cancel anytime